CFA vs. CPA – 3 Differences You Should Know

If you've ever wondered about the distinctions between a Chartered Financial Analyst (CFA) and a Certified Public Accountant (CPA), you are not alone. Each designation brings a unique skill set to the table, but they serve different purposes. Creative professionals, particularly those running their businesses, often seek financial guidance from CFAs and CPAs. 

Knowing the key differences between these two can help you choose the best expert for your financial needs.

Let’s break down three core differences that set CFAs and CPAs apart. This outlines the benefits of each credential, the methods of assessment, and the ways in which they can most effectively support your creative business.

  1. Focus of Expertise

The core distinction between a CFA and a CPA is in their focus areas. Think of CFAs as specialists in investment management, while CPAs are the go-to experts for public accounting, audit, and tax services. Each designation’s coursework and exam structure reflects this focus:

  • CFA: Chartered Financial Analysts are primarily focused on investment analysis and asset management. The CFA exam covers areas such as Financial Statement Analysis, Economics, Investment Management, and Asset Allocation. If you’re looking for someone who can assist with investment strategies, financial projections, and portfolio management, a CFA might be your best match.

  • CPA: Certified Public Accountants specialize in broader public accounting tasks. CPAs undergo rigorous training in areas like Audit, Financial Accounting and Reporting, Business Environment, and Regulation. For tasks like filing taxes, managing business finances, and ensuring regulatory compliance, a CPA is well-equipped to guide you. Creative business owners, especially those in rapidly growing industries, often benefit from a CPA’s ability to handle tax planning and financial strategy.

So, if you need advice about where to invest your business’s profits or help manage your growing portfolio, a CFA could be a great resource. On the other hand, if you’re more focused on tax efficiency, financial reporting, and audit readiness, you’ll find a CPA’s broader expertise to be invaluable.

2. Testing and Qualification Requirements

The path to becoming a CFA or CPA involves distinct exams, each designed to test knowledge critical to their respective fields. Here’s what you can expect:

  • CFA Exams: The CFA Institute administers three exams (Level I, Level II, and Level III) that test candidates over various financial and investment topics. Candidates often spend several hundred hours preparing for each level, covering topics like portfolio management, financial reporting, and quantitative methods. 

What’s interesting is that candidates for the CFA designation can substitute relevant work experience for a bachelor’s degree, making the designation accessible to those with substantial investment-related experience, even if they lack a traditional degree.

  • CPA Exams: CPA candidates face a four-part examination administered by the American Institute of Certified Public Accountants (AICPA). The exam covers Auditing and Attestation, Financial Accounting and Reporting, Regulation, and Business Environment and Concepts. In addition to passing the exams, CPA candidates must also fulfill education requirements that vary by state and complete supervised working hours.

The CPA exams are known to be broad, covering everything from tax codes to auditing standards, which makes CPAs well-rounded in accounting practices. CFAs, however, dive deeply into investment-specific knowledge, making their expertise valuable for asset management and portfolio construction. Depending on what your creative business requires, understanding these qualifications can help you pick a financial expert who aligns with your needs.

3. Licensing vs. Global Recognition

Another important difference between CFAs and CPAs is how and where they are recognized. CFAs and CPAs are recognized credentials, but they serve different regulatory purposes:

  • CPA Licensure: CPAs are licensed in the U.S. by state boards of accountancy, which means they have specific responsibilities within the accounting industry. Only a licensed CPA can legally perform certain public accounting tasks, such as signing off on audits and filing tax reports for individuals or businesses. 

This regulatory oversight is particularly valuable for businesses needing audit and tax representation, as it ensures CPAs adhere to strict ethical standards. For creative businesses managing complex finances, a CPA's licensed expertise can assure compliance with financial regulations.

  • CFA Designation: Unlike CPAs, CFAs don’t have a specific license restricted to certain jurisdictions. Instead, the CFA is a globally recognized designation, making it valuable for those involved in international finance and investment. CFAs are respected for their rigorous training in investment management, and their designation is often viewed as a mark of excellence in asset management and analysis.

If your business involves international projects, partnerships, or a global portfolio, a CFA’s expertise might provide a broader perspective on investment options.

In short, the CPA designation provides legal standing within the accounting world, while the CFA designation signals deep expertise in investments with a global outlook.

Which Is Right for Your Business?

It depends on what stage your business is at and where you see it heading. Here’s a simple guide based on common needs for creative business owners:

  • You Need Tax Planning & Compliance Support: If you’re navigating complex tax requirements or need someone to keep your financial reporting in line, a CPA is likely your best match. CPAs specialize in ensuring financial accuracy, managing tax obligations, and helping businesses stay compliant. 

If you're an influencer or content creator with growing income streams, a CPA can also guide you on allowable deductions, quarterly tax payments, and audit preparedness.

  • You’re Looking to Grow and Invest Business Profits: For businesses stable but looking to grow their wealth through investments, a CFA’s guidance can be invaluable. CFAs are equipped to develop investment strategies that align with your business’s risk tolerance and financial goals. 

For creative agencies with significant retained earnings or businesses interested in exploring investment options, a CFA’s advice on portfolio diversification, asset management, and growth projections can be incredibly beneficial.

  • You Need a Combination of Both: In some cases, businesses benefit from both CPA and CFA expertise. For example, if you need help managing investments, tax strategies, and financial planning, having access to both types of experts can help you achieve a more comprehensive financial strategy. Some professionals, though less common, may hold both investment and accounting designations, enabling them to offer a unique blend of expertise. CORE's wealth management services leverage such diverse knowledge to provide exceptional financial guidance.

CFA vs. CPA:  My Final Thoughts

Both CFAs and CPAs bring a wealth of expertise to the table, each serving different needs within the finance and accounting sectors. Whether you’re looking to grow your investments, streamline your tax planning, or prepare for future audits, understanding these differences can help you decide who to trust with your financial strategy. 

For creative businesses, where financial needs can be as unique as the content you create, knowing whether you need an investment-focused CFA or a tax-savvy CPA—or perhaps both—can make all the difference.

Remember, the best choice will always depend on what makes the most sense for your specific goals. Having clarity on what each of these designations offers gives you the power to make informed decisions for your business.

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