Safeguarding Your Videography Business Amidst the Screen Writer's Guild Strike
In the face of the current Screen Writer's Guild strike, videographers and production companies are feeling the pressure. However, this does not mean that creativity and business must halt. In fact, this disruption presents an opportunity to think outside the box and find new ways to create compelling content that resonates with audiences & ultimately grow you & your business.
Here are 3 growth strategies that can help videographers navigate these challenging times:
**1. Showcase Your Portfolio** : Growth Strategy #1
Now may be the perfect time to pivot and showcase your own creative prowess. Put together a compilation of your best work to create a rich, visual portfolio. This serves a dual purpose - firstly, it allows you to continue publishing content, and secondly, it can attract potential clients who are impressed by your portfolio.
**2. Embrace Thought Leadership** : Growth Strategy #2
As a videographer, your unique insights and experiences in the field can prove valuable for others in the industry and potential clients. Creating content that establishes your thought leadership can be a great way to engage audiences during this period. This could be in the form of blog posts, video tutorials, webinars, or podcasts. By doing so, you can still remain relevant and active in your field, even in the absence of new scripts.
**3. Fair Use and Commentary** : Growth Strategy #3
While producing entirely new content can be challenging without scripts, there may be opportunities for you to provide commentary on existing works. For example, you can analyze and comment on various aspects of videography through the lens of past productions. According to the Fair Use doctrine, this kind of commentary can be legal, even if it includes copyrighted content. However, always make sure to check with legal advisors before publishing such content. https://www.coregroupus.com/the-planner-blog/intellectual-property-creatives-amp-industry-issues
Navigating through the Screen Writer's Guild strike can indeed be challenging for videographers and production companies. However, by adopting these strategies, you can continue to engage with your audiences, remain relevant, and even find new ways to drive your business forward. Remember, creativity thrives on constraints. Let’s continue to #growprofitably